Tuesday, December 24, 2019

The Warming Of Relations Between Cuba And The United States

A controversial subject,yet not spoken about enough,the warming of relations between Cuba and the U.S exists only due to the two countries having a rough past with each other. This â€Å"rough past† consists of aspects such as the protectorate status the U.S had previously put onto Cuba, which severely limited their independence and the U.S had, ironically, just helped them achieve. Some take a stance that we as countries should stay distant from each other due to our vast governmental and cultural differences,and that reparations,due to this rough past between the two, render repairs impossible. Though this believed for valid reasons, good relations between the two countries harbors a number of benefits including, but not limited to: improved trade with Cuba,as well as other countries outside of Cuba, improving government for Cuba, and opening of jobs in both Cuba and the United States. For these reasons, the good immensely outweighs the possible bad in improving relations b etween the two, and both should continue efforts to achieve this goal. To go in depth on why the two countries have a rough past would lead all the way back to the cold war. In 1959, the famous leader Fidel Castro and a group of revolutionaries â€Å"seized power in Havana† and in turn â€Å"overthrowing Fulgencio Batista†(U.S-Cuba Relations). Despite disagreeing with Castro’s communist regime, the U.S recognized Cuban government. Castro then increased trade with the Soviet Union, Nationalized U.S ownedShow MoreRelatedThe United States1267 Words   |  6 PagesFollowing nearly six decades of severed diplomatic relations, President Obama announced in September 2015 that the United States would loosen a variety of economic restrictions on Cuba. This announcement came in the wake of a â€Å"diplomatic thaw† beginning in December 2014 with the intention of normalizing political, social, and economic relations between the two nations. While Cuba remains under restrictions imposed by the 1960 Cuban Embargo, the steps taken by the Obama administration represent aRead MoreU.s. Cuba Relations : A Discussion Of Constructivism And Realism1329 Words   |  6 PagesU.S. – Cuba Relations: A Discussion of Constructivism and Realism During the Cold War, relations between Cuba and the United States were icy. Cuba was allied with the USSR, America’s enemy, and was well within their sphere of influence. With events like the failed Bay of Pigs invasion and the Cuban Missile Crisis happening on their soil, Cuba was at the center of the Cold War. Between ideological differences and their alliance with Russia, Cuba became an enemy of America as well. It took the effortsRead MoreThe Cold War and US Diplomacy1296 Words   |  5 Pageschief for a brief period of years, not even fulfilling a full term, he was extremely beloved. Not just for the work that he completed in the United States, such as founding the Peace Corps, but for his strategic and diplomatic relations with what were often extremely tense diplomatic relations. One of the most famous incidents of precarious international relations was the Cuban Missile Crisis; it was during this occasion that Kennedy had to use strategic and rock solid diplomatic tec hniques. The CubanRead MoreU.s. Foreign Policy Policies Essay1119 Words   |  5 Pagesmany immigrated citizens coming into the United States every year. However, we question the ones who are undocumented immigrants. The United States has concerns about the Islamic State group who grows every day. Greenhouse gases or carbon is destroying the society by producing carbon, which traps heat into our earth. Climate change and energy is a big factor in our economy, yet it damages our environment. Clinton’s proposal between the foreign relations is to build and reinforce alliances in theRead MoreGlobal Affairs As A Multidisciplinary Field Essay1134 Words   |  5 Pagespopular section is the â€Å"International Relations† section. Most of the articles focus on political issues between nations (International New York Times). George Mason and the New York Times both give good definitions to the broad aspect of what Global Affairs is. However, there are some restrictions within those definitions. Global Affairs is a very broad field of study, because it involves every country of the world, and every possible issue and relationship between them. In order to create a concentratedRead MoreHow Did The Bay Of Pigs Invasion And The Cuban Missile Crisis Affect The Cold War3334 Words   |  14 PagesThe Cold War began in 1947 and was, obviously, a war fought between the Western and Eastern Blocs. The Western Bloc consisted of the United States and the allies in the National Atlantic Treaty Organization (which was formed 2 years after the war had started). The Eastern Bloc consisted of the Soviet Union (now Russia) and other communist countries like Cuba. The reason the Cold War got its name as a war that cold is because there were no large battles ever fought, it was a war of technological advancesRead MoreThe U nited States And Soviet Union Essay1654 Words   |  7 Pageswhich saw massive shifts in the administrations of the United States and Soviet Union, maintained an atmosphere of suspicion, wariness, and skepticism. This theme of uncertainty and caution was the logical product of decades of both American and Soviet duplicity, confrontation, and militarization. Yet, despite this mistrust between the polar Cold War belligerents, and contrary to the early rhetoric of the Reagan administration, the United States and Soviet Union modified their perceptions of each other’sRead MoreAlternative Sources Of Alternative Energy3097 Words   |  13 Pagesbecome uneconomical. In the same way, the pollutants given off by using these energy materials are believed to be the leading cause of global warming; which has become more accepted both socially and scientifically in the last decade. This is an ever growing global economic issue. As fossil fuel reserves dwindle, and the looming threat of global warming increases, alternative energy sources like that which comes from the sun, from climate-based sources, and from nuclear power will pave the wayRead MoreThe Soviet Union During The Cold War1702 Words   |  7 Pagesunification in Europe, and left the United States standing as the sole military superpower in the world. But the collapse of communism did not end all the anxieties present during the Cold War era. The transition in Eastern Europe and the Soviet Union proved rocky, and Westerners realized that despite their lofty global place, they could no longer keep the rest of the world at arm’s length. 2.By the first decade of the 21st century, People’s Republic of China, Cuba, Laos, Vietnam, and North KoreaRead More Hugo Chavez: Love Him or Loathe Him? Essay4572 Words   |  19 Pagessaid Chavez, that if anything happens to me, the person responsible will be the President of the United States (â€Å"Defying U.S., Venezuela’s Chavez Embrace Socialism†). Who is Hugo Chavez? And why would he have the audacity to regard himself as a threat -- indeed, a lethal threat -- to the most powerful country on earth? And does he really believe he is so dangerous in the eyes of the United States that he would be viewed as a candidate for extermination? Hugo Chavez is the duly elected

Monday, December 16, 2019

Tilting Windmills Sanex Tries to Conquer Europe Free Essays

Course: Marketing Management Case Study: â€Å"Tilting Windmills – Sanex Tries to Conquer Europe 1st Question: What were the reasons for the success of Sanex in Spain? The product Sanex, or moreover the Sanex concept, became a success in Spain because the company responsible for it, CVL, and it’s local President, Mr. Martin Munoz, carried out one of the first rules of Marketing: they invented a Consumer’s need and provided the right answer for it. Mr. We will write a custom essay sample on Tilting Windmills: Sanex Tries to Conquer Europe or any similar topic only for you Order Now Munoz was able to find a gap in the Household and Personal Care (HPC) Market, and namely in the Bath Shower Products Market, where we could only find, in the mid 1980’s, 2 types of products: Cosmetics and Pharmaceuticals. After studying this market along with his management team, Mr. Munoz realized that the first ones were perceived as lower end products, abrasive (sometimes giving rashes to its users) and with strong scents, only suitable for cleaning one’s body and not offering additional properties. The second ones were perceived by costumers as being suitable for almost medicinal purposes only, with no day-to-day applicability. Pharmaceuticals were not appealing to the mass consumer, namely because they had no perfume in its composition, besides being rather more expensive than their counterpart ones. We could find Cosmetics in supermarket chains and Pharmaceuticals in pharmacies. In this way, we can say that Cosmetics and Pharmaceuticals divided the Bath Shower Products Market, but in fact these were 2 completely different segments of the Market, with totally different approaches and Marketing Mix, being it in terms of Product, Price, Placement or Publicity. Accordingly, Mr. Munoz realized that there was a huge gap in the Market and thus started developing a product that should position itself between Cosmetics and Pharmaceuticals: it should be cleansing as Cosmetics were, but slightly milder, and should offer a protection side as the Pharmaceuticals did. It should embrace the best of those 2 opposite worlds, but should be aimed at the mass consumer market. The result was the creation of Sanex and of a whole new category in the Body Care Market: Dermo-Protectors. The team readily started to develop and fine tune the Marketing Mix of Sanex. 1 Concerning the product in itself, they chose it to be white in order to differentiate itself from cosmetics (colorful) and pharmaceuticals (transparent). Sanex should also be soft and slightly perfumed. Cosmetics had strong perfumes and pharmaceuticals were odorless. Sanex should produce more foam lather than pharmaceuticals, but less than cosmetics. Sanex would ultimately have to provide a day-to-day cleansing function but also a protective effect to ones skin, thus contributing for it to be healthy. A great deal of concern was also taken into account concerning the packaging of the product. In terms of pricing, and regarding the positioning of the product, Sanex should be proposed at a premium price, closely linked with the highest price of its cosmetic counterpart so that it could be reachable by mass consumers. This was considered to be the right price. Another important aspect concerning its large scale availability was distribution, and Sanex was thought out to be available in supermarket chains and retail outlets. Lastly, a great deal of importance was given to the communication aspect. Being a whole new product, produced by a company that was in this market for the first time, Mr. Munoz realized that awareness of the product would be very important so he asked for an advertising campaign that should be adroit and credible, able to convey the message that using Sanex would not only result in a clean skin but also in an healthy skin. This was the Sanex concept. A whole new different concept. With the correct Marketing Mix, Sanex was launched in Spain in 1985 and became a winner almost instantly. Followers appeared with â€Å"substitute† products beginning in 1986, but Mr. Munoz used its 1st mover advantage and continued investment of revenue in strong advertising support, year after year, to ultimately achieve a Share of Voice of 37% in 1990 and continued leading market share throughout those years. 2 2nd Question: Do you think the reasons for success and the strategies used in Spain can migrate to other countries? Being a concept that didn’t exist in many other countries, Sanex had all odds in favor in order to replicate the success it had in Spain in other countries. That way, the reasons for success were all there. In fact, Mr. Munoz was invited by Sara Lee/DE headquarters, the mother company of CVL, based in the Netherlands, to roll out Sanex throughout Europe as a coordinator. Mr. Munoz’s firm beliefs were that the objectives, product policy and marketing policy of introducing Sanex should be identical for all the countries, and replicated exactly as done in Spain. Initially the different subsidiaries in countries such as Denmark, the Netherlands, France, Belgium, UK and Greece were quite unfavorable, namely due to the name of the brand and product characteristics. In the Netherlands, France and Denmark, management’s disbelief was confirmed by initial market research and local product testing that presented dismal results. However, in time, Sanex proved to be a success in all this markets and the way it got there was by implementing the same strategy and keeping the same product name and identity, as defined by Mr. Munoz. The only country where Sanex failed was in the UK, apparently because it was the only one where local management distorted the original product by changing the product’s name (from Sanex to Sante) and the market strategies accordingly. This way, it appears that Sanex could become a global brand and its marketing mix could be implemented in different countries, with minor adaptations, as illustrated by the stated above. I think this is particularly true in countries such as those in the EU where there is a convergence in terms of buying power, people’s interests/concerns, market structure and distribution channels. Last but not least, if nothing else, the uniqueness of the product/brand/concept should allow it to cut across borders and be managed as a whole. How to cite Tilting Windmills: Sanex Tries to Conquer Europe, Essay examples

Sunday, December 8, 2019

Nutritional Science for Hypoferritinaemia and IDA -myassignmenthelp

Question: Discuss about theNutritional Science for Hypoferritinaemia and IDA. Answer: Healthy diets A healthy body and a health mind is the way to a healthy life. A healthy body can be maintained only by opting a healthy diet and routined physical activity. A balanced diet is a diet that contains all the nutrients in proportionate amount. Balanced diet varies as per the age and to some extent the profession. A body requires both the calorigenic food as well as the protective foods like vitamins and minerals as per the requirements of the body. The eating habits are also determined by the clinical condition of a patient such as diabetes, cardiovascular diseases, osteoporosis, obesity and more. Healthy diets include whole grains, high fiber foods. Fruits, vegetables, lentils, beans, millets, unprocessed maize, brown rice. Intake of fat should be reduced to prevent unhealthy weight gain. Intake of processed sugars should be avoided, by limiting the consumption of food and drinks containing sugar (Family doctor.org. 2012) . Macronutrients Macronutrients are the nutrients that are used in large amounts for maintaining the body function and the generation of energy. The three main macronutrients are proteins, carbohydrates and fats. Food and mood has an inseparable connection and depends entirely on brain health. Refined carbohydrates are found to degrade brain health as they may interfere with the release of the neurotransmitters. They do not have any nutritional value and mainly cause the vascular swelling and insulin sensitivity. Complex carbohydrates on the other hand are found in fruits, vegetables and nuts are responsible for the brain health as it helps in the secretion of serotonin that helps in keeping the brain healthy. Protein is the body building nutrient, but it is essential to avoid gluten as it decrease the level of the tryptophan in the brain, thus decreasing the production of the melatonin and serotonin. Quinoas, amaranth are some gluten free grains. Whole grains are excellent in protecting the brain he alth. Nutrients like Vitamins, Omega-3 Fatty acids are effective in maintaining the cognitive function (Dr. Group's Healthy Living Articles, 2018). Micronutrients Micronutrients are required in small amount for the growth, development of the body. Most of the young women suffer from micronutrient deficiencies during the child bearing age. Micronutrient deficiencies can be because of micronutrients like iron, Vitamin B12, homocysteine, zinc, selenium, folate and copper. According to studies many women have been found to be suffering from Hypoferritinaemia and IDA. Serum ferritin has been found in low concentrations in young women and is related to the risk of AD. The serum zinc concentration is found to be in consistent concentration those who are omnivorous. As per the study the amount of micronutrients that have been found in low quantities are Iron, Vitamin B 12, and suboptimal selenium level (Fayet et al.2013). Energy balance and weight control The Secret of weight control lies in the consumption of the energy balanced food. Physical exercises can play and important part of the weight control, but balanced foods such as complex crabs, lean proteins can help fueling up the body. Energy balance not only helps to manage weight but also aids to maintain the cholesterol level, lowers blood pressure and other chronic disease prevention. Fruits, vegetables, whole grains, low fat dairy and other unprocessed food should be the food of choice at the grocery store (familydoctor.org). Nutrition and Performance/Health (physical or mental) Proper nutrition is not only necessary for maintaining the physical status but is also required for the proper functioning of the brain. Researches are going on regarding the development of nutrition based supplements for addressing the mental health issues. Scientific researchers have indicated that food plays a crucial role in the management of the mental health problems such as schizophrenia, attention deficit hyperactivity disorder, Alzheimer's disease and clinical expression. Amino acids, vitamin D, iodine, iron, choline, magnesium and omega-3s have been associated with brain health. Studies have suggested that probiotics can help to reduce the anxiety level and also helps in the improvement of mood and appetite (www.worldhealth.net). Life cycle nutrition Different stage of life has got different nutritional needs. Nutritional requirements during pregnancy are quite crucial as it affects not only the health of the mother but also the fetus. A pregnant women having poor nutritional status have a greater risk of having pre-term birth. Over weight mothers on the other hand develop risks of cardiovascular diseases, diabetes and hypertension. Some of the nutrients that are associated with pregnancy and lactation are folic acids, iron, vitamin D, Calcium, Zinc. Iron supplements and folic acid supplements have been found to be useful during the second and the third trimesters of pregnancy. Proper dosage of folic acid supplement mitigates the risk of neural damage and anencephaly in brain. The overall nutritional requirements during pregnancy should be taken care of. For example excess vitamin A taken during the early periods of pregnancy might cause brain damage in the fetus (Human nutrition 2018). Global issues in nutrition Food insecurity is considered as one of the social determinants of health. As per the report by The United Nations Food and Agriculture Organization (FAO), about 925 million of the people in the whole world are undernourished, with larger percentage living in Asia and the Pacific Islands. Discussing about food security, it has got three different aspects. First is the availability of the food, second is the accessibility of the food and finally the food utilization. There are a number of factors affecting the person's accessibility to food. Lack of job opportunities can be an important cause of food inaccessibility. Nutritional education is necessary for the appropriate usage of food. Nutritional education involves the disease prevention and the maintenance of proper sanitation and hygiene (peacecorps.gov. 2018). Food safety Food safety is important for the all and can be accomplished by simple steps. Cooking food at proper temperature is the best way to have safe foods. Microwaves are convenient in reheating, cooking of defrosting food, but food poisoning can occur if not used properly. It is advisable to use the containers that are microwave -safe. Plastic containers or the Styrofoam trays may melt or burn and can release toxic chemicals to the food. Food should be defrosted before cooking and cooking should be done immediately after defrosting. It is advisable to cook larger pieces of meat at 50 % of the power for a longer period of time. Leftovers should be heated in temperature of about 74 degree. It is necessary to observe the standing time for the micro waved food as it would allow complete cooking and even distribution of heat within the food (www.canada.ca). References Dr. Group's Healthy Living Articles. (2018).6 Facts About the Food-Mood Connection. [online] Available at: https://www.globalhealingcenter.com/natural-health/6-facts-food-mood-connection/ [Accessed 4 Apr. 2018]. Fayet-Moore, F., Petocz, P. and Samman, S., 2014. Micronutrient status in female university students: iron, zinc, copper, selenium, vitamin B12 and folate. Nutrients, 6(11), pp.5103-5116. Food safety tips for microwaves. [online] Available at: https://www.canada.ca/en/health-canada/services/general-food-safety-tips/microwaves.html. [Accessed 3 Apr. 2018]. Global Issues: Food Security. [online] Available at: https://www.peacecorps.gov/educators/resources/global-issues-food-security/ Human nutrition - Nutrition throughout the life cycle. [online] Available at: https://www.britannica.com/science/human-nutrition/Nutrition-throughout-the-life-cycle. Nutrition: Tips for Improving Your Health. familydoctor.org. [online] Available at: https://familydoctor.org/nutrition-tips-for-improving-your-health/ [Accessed 2018]. The Importance of Nutrition in Mental Health. [online] Available at: https://www.worldhealth.net/news/importance-nutrition-mental-health/ Weight Control Secret: Energy Balance. [online] Available at: https://www.webmd.com/diet/features/weight-control-secret-energy-balance#1.